The objective for this project was for me design key visuals and concept guidelines for Chinese New Year campaign for Lebara. The challenge was to use existing brand and move slightly away and broaden the guidelines in order to achieve more engaging and catchy look and therefore appeal more to the Asian audience.

I have researched background behind the celebrations and cultural customs to reflect in the style. Adding two extra colours (red and gold) to the existing ones was the right choice to create an impactful visual style for seasonal use and the campaign.

From the conceptual stage I have proposed and developed nice coherent theme and expanded it across touch points such as POS and ATL, mobile welcoming, adverts and branded giveaways.

Chinese New Year | Lebara

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